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FIBA Clean Game campaign
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Clean Game Campaign
In line with the International Olympic Committee (IOC) movement and
more recently with the World Anti-Doping Agency (WADA), FIBA has widely
engaged in the fight against doping and organizes since 1989 doping
tests during its events.
Along the same lines, a global anti-doping campaign was launched in
2002 using a variety of means including publications, posters,
t-shirts, stickers, as well as the participation of high profile
players to raise public awareness of the many dangers of doping. In the
years since the creation of the FIBA 'Clean Game' anti-doping campaign,
several developments have allowed increased global distribution and
ensuing knowledge about the numerous dangers and traps associated with
doping.
Stepping stone
2006 marked a stepping stone in FIBA's anti-doping campaign with the
creation of an innovative 'Clean Game' logo. The logo, designed by a
French design house and launched in July 2006, carries a fingerprint
with the slogan in 15 different languages. The main objectives
identified when creating the logo was to spread awareness of the
dangers of doping using positive messages, rather than aggressive ones,
and to target the message at young players and fans. The colourful,
multi-lingual and innovative visuals encourage basketball players from
all over the world to adopt a clean sport spirit. The new logo was
visible for the first time during the 2006 FIBA World Championship in
Japan in various forms, ranging from stickers placed against the
backboards to banners placed throughout all the arenas. During warm
ups, players wore orange t-shirts with the new logo for the 'No Doping
Days' campaign, featuring the Clean Game slogan.
Clean Game brand
The Clean Game brand further expanded over the following years with
increased visibility in and out of events. In recent years, t-shirts,
polo shirts and saddle bags have been created for fans, for doping
control officers and for chaperons. Since 2008 Clean Game banners have
been placed on FIBA event websites linking to the Clean Game section of
FIBA.com, while at one FIBA event the Clean Game brand was displayed on
rotating advertising boards. More recently, the Clean Game brand has
been included in the yearly editions of the "EA Sports NBA Live" video
games, in the FIBA World Championship section. Hundred of thousands of
copies of the game are sold annually throughout the world, allowing the
Clean Game brand and message to be widely visible to youngsters and
adults worldwide.
Fiba.com
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